Official Privacy Policy and Data Protection Rules

This Privacy Policy explains how we handle your personal data when you visit our website. We are committed to protecting your privacy and ensuring transparency about our data processing practices. This policy applies exclusively to the data processing carried out on this website and does not extend to any third-party websites linked from our pages.

By using our website, you acknowledge that you have read and understood this Privacy Policy. We encourage you to review this document carefully to understand how your personal data may be collected, used, stored, or otherwise processed during your visit.

This Privacy Policy is effective as of January 2025 and may be updated periodically to reflect changes in our practices or applicable legislation.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy when necessary. Any modifications will be posted on this page with an updated effective date. We recommend checking this page regularly to stay informed about how we protect your information.

Changes may be classified as material or minor. Material changes affect your rights and obligations regarding personal data processing, such as introducing new services or technologies that significantly alter our data handling practices. Minor changes do not impact your rights and may include linguistic corrections, formatting improvements, or stylistic updates.

We will provide advance notice of any material changes, giving you sufficient time to review and understand the modifications before they take effect.

Personal Data We Collect

When you visit our website, we may process certain categories of your personal data. Personal data refers to any information that can identify you directly or indirectly as an individual.

Electronic identification data includes your IP address, the operating system running on your device, unique device identifiers, mobile network information, device location, the browser type used to access our website, and the date and time of your visit.

Browsing behaviour data encompasses your interactions with our website, including pages visited, time spent on each page, navigation patterns, and referral sources. This information helps us understand how visitors engage with our content and improve the user experience.

Aggregated partner interaction data may include information about your interactions with our partner websites, such as whether you visited a partner site, registered an account, or participated in any activities. This data is processed in aggregated form and cannot be linked to your individual identity.

Contact information is collected only when you voluntarily provide it through our contact form, including your name, email address, and any details you include in your message.

How We Use Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance website functionality, analyse traffic patterns, and deliver relevant content. Cookies are small text files placed on your device that help us recognise your browser and remember certain information about your visit.

Essential cookies are necessary for the basic operation of our website, enabling core functions such as page navigation and access to secure areas. These cookies do not collect personally identifiable information and are automatically enabled.

Analytical cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent on the site, and any error messages encountered. This data is aggregated and anonymised, allowing us to improve our content and user experience without identifying individual users.

Functional cookies remember your preferences and choices, such as language settings or previously visited pages, to provide a more personalised browsing experience.

Advertising cookies may be used to deliver relevant advertisements based on your browsing behaviour and interests. These cookies track your online activity across different websites and may be set by third-party advertising partners.

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or receive notifications when cookies are being sent. Please note that disabling certain cookies may affect the functionality of our website.

Legal Basis for Processing

We process your personal data in accordance with the UK General Data Protection Regulation and applicable data protection laws. Our legal basis for processing depends on the specific purposes and context in which we collect your data.

Legitimate interest forms the primary legal basis for processing electronic identification data and browsing behaviour. We have a legitimate interest in analysing website traffic, improving our services, measuring the effectiveness of our content, and ensuring the security and proper functioning of our website.

Your IP address is processed primarily for analytical purposes, such as determining the geographic distribution of our visitors and delivering location-appropriate content. This information also enables communication between your device and our servers.

Consent serves as the legal basis when we process data for marketing communications or when setting non-essential cookies. You may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

Contractual necessity applies when processing is required to respond to your enquiries submitted through our contact form or to provide services you have requested.

Purposes of Data Processing

We process your personal data for the following purposes:

• Ensuring reliable website performance and establishing stable connections
• Providing a comfortable and optimised browsing experience
• Analysing website traffic and user behaviour to improve our content
• Maintaining system security and stability
• Preventing and detecting potential threats or fraudulent activity
• Responding to enquiries submitted through our contact form
• Measuring the effectiveness of our content and marketing campaigns
• Delivering relevant content based on your geographic location
• Fulfilling legal obligations and regulatory requirements

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by applicable laws and regulations. The retention period varies depending on the type of data and the purpose of processing.

Server log files containing IP addresses and browsing data are typically retained for the duration of your session and automatically deleted when you close your browser. Some analytical data may be retained in aggregated, anonymised form for longer periods to support trend analysis and service improvements.

Contact form submissions are retained for as long as necessary to address your enquiry and maintain records for potential follow-up communications. We delete this information when it is no longer needed or upon your request.

Cookie data is retained according to the expiration period set for each cookie type. Session cookies are deleted when you close your browser, while persistent cookies may remain on your device for varying periods until they expire or you delete them manually.

Third-Party Recipients

We may share your personal data with certain third parties to support our operations and enhance your experience on our website. These recipients include:

• Website hosting providers who operate the servers on which our website runs
• Analytics service providers who help us understand website traffic and user behaviour
• Advertising partners who deliver relevant advertisements on our website
• Content delivery networks that ensure fast and reliable access to our website globally
• Professional advisors, including legal and compliance consultants, when necessary

We require all third-party recipients to process your data in accordance with applicable data protection laws and to implement appropriate security measures. We do not sell your personal data to third parties.

International Data Transfers

Some of our third-party service providers may be located outside the United Kingdom or European Economic Area. When we transfer your personal data to recipients in countries that do not provide an adequate level of data protection, we implement appropriate safeguards to ensure your data remains protected.

These safeguards may include standard contractual clauses approved by regulatory authorities, binding corporate rules, or reliance on adequacy decisions recognising certain countries as providing sufficient data protection standards. You may request information about the specific safeguards applied to international transfers by contacting us using the details provided below.

Your Rights

Under applicable data protection legislation, you have certain rights regarding your personal data. We are committed to respecting and facilitating these rights:

• Right of access allows you to request confirmation of whether we process your personal data and to obtain a copy of the data we hold about you
• Right to rectification enables you to request correction of inaccurate personal data or completion of incomplete data
• Right to erasure permits you to request deletion of your personal data under certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected
• Right to restriction of processing allows you to request that we limit the processing of your data in certain situations, such as when you contest the accuracy of the data
• Right to data portability enables you to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller
• Right to object permits you to object to the processing of your personal data based on legitimate interests, including processing for direct marketing purposes
• Right to withdraw consent allows you to withdraw any consent you have previously given for specific processing activities at any time

To exercise any of these rights, please contact us using the information provided in the Contact section below. We will respond to your request within the timeframe required by applicable law, typically within one month of receiving your request.

You also have the right to lodge a complaint with the Information Commissioner’s Office or another relevant supervisory authority if you believe your data protection rights have been violated.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit, secure server infrastructure, access controls, and regular security assessments.

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections and continuously improving our security practices.

Third-Party Links

Our website may contain links to external websites operated by third parties, including our partner betting operators and other resources. These links are provided for your convenience and informational purposes only. We are not responsible for the privacy practices or content of third-party websites.

We encourage you to review the privacy policies of any external websites you visit, as their data collection and processing practices may differ from ours. Clicking on a third-party link does not imply our endorsement of that website or its practices.

Children’s Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately so we can take appropriate action to delete such data from our systems.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact our data protection team. We are committed to addressing your enquiries promptly and thoroughly.

For general data protection enquiries or to submit a request regarding your personal data, you may reach us through the contact form available on our website. We aim to respond to all legitimate requests within one month and will inform you if additional time is required due to the complexity of your request.

Responsible Gambling

Our website provides informational content about tennis betting. We encourage all visitors to gamble responsibly and within their means. If you or someone you know is experiencing problems with gambling, we urge you to seek help from professional support organisations. Gambling should be viewed as entertainment, not as a way to make money or solve financial problems.